FOR IMMEDIATE RELEASE
February 4, 2025
Orlando, FL – Powerlifting America (PA) is excited to announce Avancus as its EXCLUSIVE FOOTWEAR PARTNER, bringing together two organizations committed to athlete-focused innovation and the advancement of drug-tested powerlifting. This collaboration combines PA’s commitment to supporting athletes at all levels and Avancus’ expertise in modern, powerlifting-specific footwear.
“Powerlifting America’s mission is to support athletes in their pursuit of excellence, and Avancus shares that commitment by creating footwear built for powerlifting’s unique demands,” said Dr. Robert Keller, President of Powerlifting America. “This partnership reflects our shared vision of innovation, performance, and athlete-first support as we continue to grow the sport and elevate competition standards.”
Avancus, a brand born from a passion for powerlifting, has quickly established itself as a leader in strength-sport footwear. With a focus on function, aesthetics, and athlete needs, Avancus designs shoes that optimize stability and comfort while allowing lifters to perform at their peak.
“At Avancus, we are dedicated to equipping powerlifters with the best footwear possible, combining technical innovation with a deep understanding of the sport,” said Arshia Hosseini, Founder and CEO of Avancus. “Partnering with Powerlifting America allows us to connect with lifters at every level and contribute to the future of powerlifting by providing footwear that truly enhances performance.”
This partnership underscores the commitment of both organizations to fostering strength, growth, and innovation within the powerlifting community. As Powerlifting America continues to expand as the official IPF-affiliated governing body in the U.S., the addition of Avancus as a key partner ensures that athletes have access to top-tier footwear designed specifically for their needs.
About Powerlifting America
Powerlifting America is the IPF-affiliated governing body for drug-tested powerlifting in the United States, dedicated to supporting athletes through local, national, and international competition. Powerlifting America upholds the highest standards of competition, ethics, and athlete development. For more information, visit www.powerlifting-america.com.
About Avancus
At Avancus, countless hours of fine-tuning both in design and production go into every product concept, alongside rigorous testing with world-class athletes to ensure the highest caliber. From start to finish, every detail is intricately engineered to ensure it not only meets the founder’s relentless pursuit of perfection but also enhances the performance experience when using the product.
For further information about this or future partnerships, please contact: